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Senior Marketing Campaigns Officer - Data and Analytics

Marketing - Marketing Campaigns

Location:  Egham
Salary:  £29,159 to £34,370 per annum - including London Allowance
Closing Date:  Sunday 22 September 2019
Interview Date:  Tuesday 01 October 2019
Reference:  0819-346

Permanent, full time

Applications are invited for the post of Senior Marketing Campaigns Officer (Data and Analytics) in the Department of Marketing and Communications.

This exciting role supports the team in providing data-led insights and recommendations to improve the effectiveness of campaigns so that they have a measurable, positive impact on student recruitment. Strong data and analytics skills are essential, as well as the ability to interrogate complex data sets and present data in a meaningful way. 

The role also involves developing and delivering direct communications to a range of audiences, predominantly by email. The ability to write engaging and persuasive copy is therefore essential. The post-holder and will have the opportunity to own the development and delivery of student recruitment focused projects and campaigns.  

The post-holder will also support the university’s advertising campaigns by producing compelling and engaging adcopy and ensuring campaigns are optimised across a range of digital channels. Therefore a good working knowledge of campaign management on social media channels is required.  

The successful candidate will need to have a sound understanding of marketing and data capture platforms. Experience of using IBM Watson Marketing would be beneficial, although not essential as training will be provided.  

The successful candidate will ideally have an excellent understanding and prior experience of working within the university application process, from first awareness to enrolment, as well as proven written and verbal communications skills. Previous experience in either a marketing or student recruitment environment is essential. 

This marketing focused role sits within the Marketing Campaigns (Student Recruitment) team which is responsible for developing and delivering a number of creative, high impact student recruitment campaigns. 

The post is based in Egham, Surrey where the College is situated in a beautiful, leafy campus near to Windsor Great Park and within commuting distance from London.

Royal Holloway, University of London, is ranked in the top 25 of all UK universities. Through world class research that expands minds and changes lives, the dedication of our teachers and the feel of the Royal Holloway experience, ours is a community that inspires individuals to succeed academically, socially and personally.

Please quote the reference: 0819-346

Closing Date:   Midnight, Sunday 22 September 2019 

Interview Date: Tuesday 1 October 2019

Please note that it will not be possible for the College to issue a Certificate of Sponsorship for successful candidates as this role does not fall into one of the standard occupational codes deemed eligible for sponsorship by UK Visas and Immigration and the pro-rata salary will not meet the minimum threshold set by UK Visas and Immigration. Successful candidates will therefore need to be eligible to work in the UK or have limited leave to remain in the UK and associated right to work for the duration of their employment with the College, in accordance with the Immigration, Asylum and Nationality Act 2006.

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The University is committed to equality and diversity, and encourages applications from all sections of the community.

Stonewall, Disability Confident Employer, Athena Swan Bronze, Race Equality Charter Bronze


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